International supermodel, Giselle Bundchen, recently made headlines for her paid endorsement of a cryptocurrency exchange, FTX. In recent weeks, with the decline in the crypto market continuing, her endorsement of FTX (along with many other celebrity endorsements of crypto or crypto exchanges) has come under increased scrutiny. This article explores the history of the star's involvement in currency exchange and explores the "Gisele Indicator." We hope you enjoy this tongue-in-cheek take on the whole situation.