Inside the economic power of Taylor Swift

Written by Barry Investment Advisors | Nov 6, 2023 9:14:18 PM

Taylor Swift’s massive Eras tour is generating more economic activity in the U.S. than the GDPs of some smaller countries. The long-awaited world tour is expected to gross more than $1 billion in sales, with the U.S. leg expected to generate over $4 billion in consumer spending. Taylor seems to be using the unprecedented economic power of the Eras tour for good, as she gave $100,000 bonuses to her team members, a total out-of-pocket expense of $55 million.