Since its debut in 2014, a hallmark of the Apple watch has been its sleek and futuristic design. But to many non-tech evangelists, the original design was a non-starter: the limited options between a digital and (fairly dull) analog display made it look less like a watch and more like a wearable computer. It seems Apple has heard the feedback loud and clear: their new Ultra watch is a marriage of form and function that will appeal to techies and luddites alike. This GQ article has the details.