In the modern era, it's not uncommon for people to use the internet to broadcast their wealth—or to boast about wealth they haven’t actually acquired. Social media has been awash with ostentatious displays of financial success, but in China, these glimpses into the lifestyles of the ultra-wealthy have become more and more infrequent. This video chronicles the slow and steady disappearance of the fake rich—and the real rich—from China’s internet.