---
title: Why Apple Just Gave Up on AI
description: Apple’s delayed AI rollout, stalled Siri upgrades, and internal turmoil have pushed the company to partner with Google’s Gemini. Here is how Apple lost ground in AI and what that means for the trillion-dollar race.
image: https://www.barryinvestmentadvisors.com/hubfs/e8122cc7-513c-498d-949c-1bb5ba1fc808.png
---

November 12, 2025

# Why Apple Just Gave Up on AI

Apple’s long-awaited AI overhaul has turned into one of its biggest missteps yet, leading the...

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Posted by [Barry Investment Advisors](https://www.barryinvestmentadvisors.com/blog/author/barry-investment-advisors)

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Apple’s long-awaited AI overhaul has turned into one of its biggest missteps yet, leading the company to quietly partner with Google to fix Siri. The billion-dollar deal reveals how Apple’s once-tight control over its technology is slipping as AI reshapes the industry. Watch the full video to see how one of the world’s richest companies ended up renting intelligence instead of building it.

[ Click here to watch more ](https://www.youtube.com/watch?v=Ul6_QPfoVHg)

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