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In 2011, the founders of Dollar Shave Club had an innovative idea; they would introduce a subscription service for shaving razors and mail customers fresh blades each month. Five years later, the company was purchased by consumer goods giant Unilever for a reported $1 billion. This article from The Economist explores these "microbrands" and explains how they are changing the market for consumer goods through boutique product offerings and innovative digital marketing.

                                                                 Click Here to Read

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