---
title: "The Rise Of \"Microbrands\""
description: "In 2011, the founders of Dollar Shave Club had an innovative idea; they would introduce a subscription service for shaving razors and mail customers fresh blades each month. Five years later, the company was purchased by consumer goods giant Unilever for a reported $1 billion. This article from The Economist explores these \"microbrands\" and explains how they are changing the market for consumer goods through boutique product offerings and innovative digital marketing."
image: https://www.barryinvestmentadvisors.com/hubfs/Microbrands-2.jpg
---

December 11, 2018

# The Rise Of "Microbrands"

In 2011, the founders of Dollar Shave Club had an innovative idea; they would introduce a...

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In 2011, the founders of Dollar Shave Club had an innovative idea; they would introduce a subscription service for shaving razors and mail customers fresh blades each month. Five years later, the company was purchased by consumer goods giant Unilever for a reported $1 billion. This article from The Economist explores these "microbrands" and explains how they are changing the market for consumer goods through boutique product offerings and innovative digital marketing.

                                                                 [![Click Here to Read](https://no-cache.hubspot.com/cta/default/424177/87030ec2-14f2-4921-9288-3771e792b091.png)](https://cta-redirect.hubspot.com/cta/redirect/424177/87030ec2-14f2-4921-9288-3771e792b091)

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