Interactive exercise equipment company, Peloton, saw its share price plummet by over 70% in 2021. And an already bad year got even worse when a fictional character in the new 'Sex and the City’ series died following a Peloton class. Peloton shares dropped immediately after the show aired, but the company quickly came up with a response that contributed to a bump in the share price. This article from CNBC explains.
